Research Evaluation

Research Evaluation:

Within the production of the A2 film trailer, constant research had been put forth in order to understand the genre and the perception of how the typical type of trailer would be produced. The research carried out allowed us to understand the overall construction as this gave us the medium to work with.

Reviewing upon other media products was what helped us bring forth the confidence to actually produce the film in the first place. From looking at different genre i.e horror to crime, we had suspected that there needed to be a starting point to where we should intercept in the film market. As we progressed, arguments were brought forth from group members to show their intensity, the confidence to argue upon what their desires were initially helped to preserve the counter balance and the equilibrium as we need this to create diversity. (To which developed into new ideas and new prospects).  

Discussions upon whether to or not challenge present conventions were introduced as we all knew that this was our second point that had to be handled across the evolution of the theme of the film trailer. The sole main points introduced were, cost, accessibility, time, reliability, accuracy and usefulness.

Many present film trailers were reviewed as different concepts were brought forth to see if they fitted into our criteria. It was this research that allowed us to create a professional movie trailer as different aspects from different films were included thus, it was expected that we could meet the production level of the current movie trailers regardless if we had a low budget or not.

Planning ahead of the trailer was also as crucial to the beginning as we needed to understand the outcome of the trailer, we needed to anticipate for the initial audience reviews and understand that we would need to change and improve over time. Expectations had to be made as the initial genre of the trailer was crime so typical types of violence had to be met and shown in a particular way that the audience would have never had expected from before.

Upon the progress of the production of our trailers, many of the produced plans had to be changed in order to meet the initial expectations. Such and such changes that applied within our coursework was upon the adaption of the objective, at first, our sole principal was to create a film opening but due to inconveniences and time constraints the present proposal was to change the scenes into a film trailer instead.

Research upon change had been applied to the trailer as we had to reverse the criteria to one that suited the current alteration.  Such prospects included was how we would perceive the current scenes captured with our camera into one that fitted with the construction of a film trailer, editing and further encoding helped us to change but in order to do that, research upon the usage of the programs had been looked into as such tools were used (Cut, encoding)….   

As a constant amount of research was applied, we had developed a progressive skill that allowed us to search deeper into any type of topic we wanted to look into. From generating basic and general points to evaluating each and every prospect with more detail, our confidence ensured that the research carried out was accurate enough in order to be used throughout our productions.

Audience review

Audience review

After the basic cleanup of the video editing, we have decided to ask our audience to give their first impression upon the movie trailer. Bringing reviews into our analysis of the success upon the whole project will help us upon the next study.

We have asked specifically to our audience to give constructive criticism to the extent of giving as much negativity as they can so that we can solely improve as regards with the next project.

We have also imformed them that due to the low budget that we had, we couldn’t meet the standards of professionals but we could at least try to with our editing skills.

Audience review one

“Although you built the dramatic anxiety within the first half the video, I felt that the plot within the trailer didn’t grab me. There was a nice selection of music as well as good editing implemented within, but at times there were bits of pieces missing within the link”

Audience review two

“The editing was good, using the xxx theme to your trailer fitted in with the plot and the aura. One of the problems that existed were two monologue’s speaking at the same time to which I had to rewind the clip a few times before I could understand both”

Audience review three

“The rhythm was in tune with each scene, good use of the camera editing and camera shots (The CCTV camera was crafty as well as the pursuit scene)"

Audience review four

“The scenery and background were high-quality (not the quality of the camera though) good use of panning within the city and the panning of different scenes; I felt that there needed to be more violence and explosions to make the film a bit more grittier and unexpected. Overall, the film trailer was intriguing and exciting till the very end.”

Audience review five

“Good use of the sound editing (gunshot) and a good selection of music/theme, The silence within the middle of the trailer enlightened the intensity of the plot. The only thing that I would suggest to improve is to remove some of the background noises”

Audience review six

“The protagonist was shown very clearly, though, after looking through your script and such, I didn’t realize that there were so many antagonists. You should make your antagonists stand out more clearly with bitter violence”

In general, the audience depicted the movie trailer with good marks and some cons, the main distinctive points that most of the audience made was that there were good editing and good use of sound selection, the entity of using different backgroudns and scenery within the action (second half of the video) helps to create a diverse world for the audience.

Removing unneeded background sound would create a clear flow for the audience to which creates less distractions and so forth. My reflections upon these comments are that they are valuable and  valid as we would use this to improve our video if we could get the chance to do so. 

A2 Video

Photoshop Effects

Many of the effects that I have used upon the  task include the exemplar materials and features of different effects and styles.

Note paper effect

I have used the Note paper feature upon the Image of Nathan (Matthew Bailey) as it turns the whole of image into a black and white portrait image. The use of effect creates an aura of mystery around the characters image as it is seen similar as a replication of a shadow. The whole style adds a lot of character and curiosity onto the page. Using this effect will attract the audience on the whole.

 

 

Stained glass effect

As from my previous works, I have used the stained glass effect a numerous amount of times due to my liking upon the style. The stained glass feature creates a surreal pattern that gives the textbox more character as it also doesn’t distract any other of the surrounding text or pictures. The colour used was bright orange with a hint of washout at the end of the right hand corner. The washout was brought in to lighten the orange due to the original shape being too distinctive.

 

Background works

Although a grey stylish background may seem dull and unattractive, most of the images and the other shapes and colour residing within the whole page made up for the sustain. The deciding factor that I planned was that the background should not standout more than the other text features.

I took notice that if both the background and the other images had bright colours, the contrasts between both would absolutely clash with one and another thus creating a distorted magazine within its final outlook.

 

 

Text boxes and shapes

The texts boxes used within this magazine was round ovals placed on top of each other, however the colour would have a distinctive washout with regards to the following ovals.

I used ovals for as the textbox shape due to it's simpleness unlike the other counterparts such as a square or an rectangle to which was too sharp for my liking.  The round ovals leads the reader to the middle of the ovals which was my sole intention at the start. The colour used was orange again as I tired to keep the house colour the same throughout the magazine.

 

Text, colour and text sizes

The text font used was main Agency FB in bold, The selection was made due to the style not being too formal or informal. The text can be read clearly as the text size remained as 23.22 PT, just large enough for most of the audiences to look at upon reading height.
A consistent text font was used through the sub-headings but other texts that was valued as more important stood out in a redish font colour giving it a more distinguished prospect in comparision with the other texts.

Main headers

The font used in the main headings was called defused, the reason I chose this style of font was because its inital collabaration with our movie trailer theme (ganster and crime). The 'Defused' font gave the text more substance upon themes such as destruction, erosion and a hint of distortion.

The colour used was black and white within the eroded sections, this allowed a suitable and distinctive contrast between the orange textboxes and shapes.

 

Finalized Project:

 

 

 

 

 

Ancillary task - Magazine

I have started my ancillary task with one of the shots of Nathan Cole, I plan to use many style area of effects upon the page for the magazine cover as the main goal of a magazine cover is to attract the audience.

The need to establish the magazine’s name is needed and so for that I have used ‘Motion” for the front cover name. Motion has an inner connection with film and so that is the sole reason why I have used it as a brand name.

Nathan Cole (Matthew Bailey) has been proposed as my person for the front page due to him being the protagonist of the whole trailer. 

Other fixtures that have been put in place was to process Nathan Cole on the side to leave free space for the left hand side in which more secondary sidelines and titles can be placed in. I plan to recreate a whole black and white footage of him so that he would stand out from the cover.

Recreations of different sidelines stories will extend the magazine for other topics (targeting different audiences). 

Ancillary task

Photoshop Poster

In revelancy, I have decided to use the images from the Hong Kong palour for the design ideas.
I have used the nightlife of Hong Kong for the background as it seems suitable at sight due to that it fits the whole scenario and theme of the movie.

To which brings us to the point of the link between Hao Zheng and the scenery. We have decided to use Hong Kong as the place of Triads as it sums up the whole definition of nightlife. We need to establish the backstory of Hao Zheng and so we decided to use this scenery within Hong Kong as a hint of the whole flavour within the film.

The Nightlife brings brightness as well as the temporary sustain upon the whole mystery of the film.
While placing the Hong Kong scene as a background, I plan to use Nathan Cole (Matthew Bailey) for the front of the poster so that the audience can picture him as the main protagonist for the movie.
The stance that I directed for him to pose was that the gun should be pointing up high while showing his left side of his face. The Gun will add flare to the whole poster as it will grab the audiences attention to a degree as it mainly explains action.

In which leads to the effects that I have placed within the poster. I have increased the intensity of the background by a margin and have tried to blend Nathan within that background as it enhances the whole suspense and the theme. It adds a mysterious foggy mist to the whole plain poster.

At the bottom of the poster, I have generated a font out of the Photoshop and used it for the title of the movie (chasing the Dragon). The reasons why I have used this font is due to the fact that it captured my eyesight when I first scrolled through the many choices. The eroded effect typically adds that rough and tough flavour to the poster.